Vertical Deep Dives

Ecommerce: size the capital to the inventory cycle, not the max offer

Inventory turns, ad spend, and marketplace payout lag. Revenue-based capital is often genuinely appropriate here — at the right size.

June 2, 2026 · 6 min read

Cash conversion cycle for a marketplace seller

Full copy for this section is pending final review. The argument is the one this practice makes everywhere: the structure of the deal matters more than the size of the offer, and the cost of finding out late is measured in years of terms you can't undo.

Ad spend as working capital

Full copy for this section is pending final review. The argument is the one this practice makes everywhere: the structure of the deal matters more than the size of the offer, and the cost of finding out late is measured in years of terms you can't undo.

This is exactly what the Position Review calculates for your file.

Right-sizing against turns

Full copy for this section is pending final review. The argument is the one this practice makes everywhere: the structure of the deal matters more than the size of the offer, and the cost of finding out late is measured in years of terms you can't undo.

When the max offer is the trap

Full copy for this section is pending final review. The argument is the one this practice makes everywhere: the structure of the deal matters more than the size of the offer, and the cost of finding out late is measured in years of terms you can't undo.

Ecommerce capital

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